Joasia Luzak is Professor of Private Law and Director of the Center for European Legal Studies at the University of Exeter Law School (UK). She has over 15 years of experience researching European consumer law and its implementation in Poland, the Netherlands, the United Kingdom, and Germany. Her comparative research frequently integrates insights from consumer behaviour science. She serves as an editor of Tijdschrift voor Consumentenrecht en handelspraktijken (published by Uitgeverij Parijs) and is a member of the editorial board of the Journal of Consumer Policy (published by Springer). From 2016 to 2025, she also served as an editor of the Journal of European Consumer and Market Law (EuCML) (published by Beck).

She has led an international, interdisciplinary research project funded by the Open Research Area (2016-2020), entitled The ABC of Online Disclosure Duties: Towards a More Uniform Assessment of the Transparency of Consumer Information in Europe. This project built on her extensive expertise in assessing the effectiveness of information duties in European consumer law and in formulating recommendations to improve the existing disclosure and transparency framework.

Her academic publications and consultancy work for the European Parliament and the European Commission critically examine the effectiveness of consumer protection measures and frameworks. Her most recent research addresses pressing issues in consumer protection, including the fairness of influencer marketing, the regulation of online service providers and of digital content, and the effectiveness of rules promoting sustainable consumption in light of consumer heterogeneity.